The word 'Meteor' usually appeared on the bonnet and was considered a marque, rather than a model, in Canada. It complemented Mercury and gave Canadian Mercury-Lincoln dealers a car to sell in the low-price market, against Ford, Chevrolet, and Plymouth. Similarly, Canadian Ford dealers had the Monarch, a car based on the Mercury. The Meteor generally ran 4th in overall sales, behind Chevrolet, Pontiac and Ford.
