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Oldsmobile (Olds)

Also available but not pictured:

55 OLDS

4 DR Hardtop

 HOLIDAY Cruiser
56 OLDS

On left

 OLDS 98
57 OLDS

Black

(on left)

 

Tree limbs are "free"
60 OLDS

Black

(on right)

Tire on trunk lid
is "gratis"

A WikiMoment

Oldsmobile was a brand of automobile produced for most of its existence by General Motors. It was founded by Ransom E. Olds and was produced in the United States from 1897 to 2004. In its 107 years, it produced 35.2 million cars, including at least 14 million built at its Lansing factory. When it was phased out, Oldsmobile was the oldest surviving American automobile marque, and one of the oldest in the world, after Daimler and Peugeot.

The 1949 Rocket engine was notable as the first mass-produced, high-compression OHV V8.

1950s styling

Oldsmobile entered the 1950s following a divisional image campaign centered on its "Rocket" engines, and its cars appearances followed suit in their themes. By the mid 1950s, their styling was among the first to offer a wide, "open maw" grille, suggestive of jet propulsion. Oldsmobile adopted a ringed-globe emblem to stress what marketers felt was its universal appeal. Throughout the 1950s, the make used twin jet pod-styled taillights, again, as a nod to its "Rocket" theme. Oldsmobile was among the first of GM's divisions to receive a true hardtop in 1949, and it was also the among the first divisions (along with Buick and Cadillac) to receive a wraparound windshield - a trend that eventually all American makes would share at sometime between 1953 and 1964.

 

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